Original Concept

Create a premium coffee brand identity that celebrates the mystique of night-harvest farming, where beans are picked under moonlight for superior flavor profiles.

Project Medium

Logo design, coffee bag packaging, promotional video, and website design draft.

Special Considerations

I developed a cohesive brand system centered around the dual-lighting concept where the coffee bag design transforms under different lighting conditions—appearing sophisticated in daylight while revealing celestial elements under UV/blacklight. This directly connects to the target audience of creative night owls. The promotional video showcases the brand story while the website draft extends the mystical minimalism aesthetic across digital touchpoints.

In Summary

This project demonstrated my ability to create a unified brand experience across multiple mediums—from physical packaging to digital storytelling. The innovative lighting-responsive design concept successfully positions the brand in the premium specialty coffee market while maintaining strong visual consistency across all deliverables.