Special Considerations
I conducted demographic research to understand the visual preferences of older children versus younger kids, then strategically incorporated Colorado's mountain imagery to maintain brand continuity while elevating the aesthetic.
In Summary
This logo redesign successfully helped Colorado Soccer Buddies appeal to their expanded target demographic while strengthening their Colorado identity.
Colorado Soccer Buddies *
Colorado Soccer Buddies *
Colorado Soccer Buddies * Colorado Soccer Buddies *
Original Concept
Design a trendy t-shirt logo for Colorado Soccer Buddies targeting their expanded demographic of older children (up to 12 years old) and parents.
Project Medium
Logo design and brand identity.