Original Concept

Design the main logo for Social Cookie Media that balances their playful company name with professional branding requirements.

Project Medium

Logo design and brand identity.

Special Considerations

I conducted brand strategy analysis to understand the wordplay behind "not letting your social media crumble" and translated this concept into visual metaphor through strategic iconography. I applied scalability principles to ensure the logo would function across multiple touchpoints including marketing materials, products, banners, and web applications while maintaining brand consistency.

In Summary

This project strengthened my conceptual thinking skills and taught me how to execute cohesive brand systems that work effectively across diverse marketing channels and mediums.